Some cultures have contributed to colorist beliefs that...

Some cultures have contributed to colorist beliefs that light hair and blue eyes are the standard for beauty. People who fall victim to this altered view have gone as far as skin bleaching and extreme poisonous routes which have contributed to the deaths of women trying to stay in trend. Countries such as India victimize females with favor placed on lighter skin. Africa is a predominantly dark skinned continent that has taken up the fair skin death trap; a country that should be praising rich cocoa skin, or darker skin that is native to India begun praising European like skin. The colorist view projected by society and the media leads to exploitation and the death of some who have subscribed to colorist ideals. Colorism can be found†¦show more content†¦If children can acknowledge these things subconsciously it is no shock that children with these views would turn into adults with similar views, subconscious or conscious. Toni Morrison’s The Bluest Eye explores the ps yche of a young girl that desires to have blue eyes and blonde hair like Shirley Temple so she too can be loved and have all the happiness young white girls have. Sharmila Devi’s research about the history of the desire for light skin reveals that, â€Å"†¦It was the same in South Africa, where in the 1950s black women bought lightening creams in the hope of enjoying the benefits of the white society they were excluded from, as in India, where marital success can depend on light-toned skin, and in Burma, where large posters still advertise such creams. Almost every big cosmetic company now sells some sort of lightening product.† The average Indian person is not as light-skinned as models, celebrities and Bollywood actresses. These instruments to the media are prized for their fair skin. Indian people from North India generally have lighter skin than those from South India because of the varying climates. 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