Christianity and Time Period free essay sample

Christianity had a big impact on Europe culturally, economically, and politically through the 600 to 1750 C. E. time period. Christianity during these time periods had great many changes but also had a variety of continuities that were alike as well. The Christian faith through this time period in Europe went through multiple reforms. Reforms such as the Protestant Reformation, led by Martin Luther, had a severe impact on the Catholic Church and Christians everywhere in Europe. Also the change of the political power of the papacy and the effect it also had on Europe’s economy. Culturally Christianity had a big impact on Europe, seeing as almost everyone in that region considered themselves Christians. Christianity during the 600’s was on the rise and this caused various different forms of ideas of what people thought Christianity was. Most Christians in the 600’s to the 1500’s were Catholics and the Catholic Church had clear power in Europe politically and economically. We will write a custom essay sample on Christianity and Time Period or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Of course, this all started to change around 1517 when Martin Luther published â€Å"The Ninety-Five Thesis† that got people thinking about the downfalls of the church and the reasons to join the Protestant Church during this time period which effected European culture in such a short period of time because of one man’s attempt to overthrow the Catholic Church in Europe in the 1500’s. This split between the Christians led to European Wars of Religion in the 1600’s that eventually ended and came to peace with the â€Å"Peace of Westphalia†. Despite the ending of the wars Europe’s Church was still split in two and caused many changes in Europe culturally. Although there were a great many changes in Europe’s culture there was also a continuity that kept these three time periods alike. This continuity was the fact that despite all of these obstacles that the Catholic Church and the Christians face over the 600 to 1750 time period they still kept going and stayed intact because of the love of culture and religion in Europe during this time period. Economically Christianity affected Europe in a variety a different ways.

Lonely Man free essay sample

Through Welthy’s imagery, she dramatize Bowman’s sense of his own loneliness, and the emptiness of his own human relationship. Welthy successfully achieve that by using visual, auditory and tactile imagery. Welthy starts the essay by giving a visual image to show Bowman’s loneliness. She says, â€Å"R. J. Bowman, who for fourteen years had traveled for a shoe company through Mississippi, drove his Ford along a rutted dirt path. Telling the reader that Bowman is a traveling shoes salesman and drives a ford in the middle of nowhere gives readers a visual image of a sad man that is living life without meaning. Another example of effective visual imagery used by Welty, Welthy says, â€Å"He had given the nurse a really expensive bracelet, just because she was packing up her bag and leaving. † A pretty nurse took care of Bowman when he was in the hospital from influenza and without much emotional or physical attachment, Bowen gave her a really expensive bracel et before he left the hospital. We will write a custom essay sample on Lonely Man or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Welty’s use of visual imagery of a shocking nurse that received a bracelet for being nice, and a desperate and not exactly a ladies’ man Bowman to portrait his loneliness. The most effective visual imagery Welthy gives is when Bowman went to a brothel, â€Å"He could only remember little rooms within little rooms, like a nest of Chinese paper boxes, and if he thought of one woman he saw the worn loneliness that the furniture of that room seem built of. It shows that even in a brothel, while about to have sex with a woman, all he can see and think about is the sofa in the room which is lonely and useless just like he is. Auditory was another type of imagery Welthy often uses. To again show the loneliness of Bowman, Welthy describes Bowman’s view of summer as stuffy and winter as drafty. The beautiful warm weather of summer time in Bowman’s view would be excruciating and lacks fresh air, while in Bowman’s view would winter be freezing, and full of cold air. Furthermore, in the last sentence of the story, Welthy uses imagery that works well for both touch and sound. â€Å"He covered his heart with both hands to keep anyone from hearing the noise it made. But nobody heard it. The imagery Welthy uses illustrate that Bowman was having a heart attack and did not want anyone to hear it because he wants to die, and Welthy says no body heard it anyway to ultimately prove that he has been a lonely and empty man all his life and he died as one as well. To conclude, Welthy uses effective imagery in almost every paragraph of her essay. Her use of visual, auditory, and tactile imagery throughout the story are like something attached on Bowman back to keep reminding readers of what Bowman is thinking and how he is feeling and at the same time the readers also kept in mind of how empty and lonely he is.

Capstone Project Definition And Its Purpose - Paperell.com

Capstone Project Definition And Its Purpose Capstone Project Definition And Its Purpose Modern students of any class and academic level have to work hard not only at their universities to keep their grades high, they also need to look for a job to pay for the college and obtain some work experience by the end of the studies. This often leads to a critical lack of time. Therefore, many students that have to keep the fine line between their studies and life or work, are forced to look for alternative academic solutions that would save them some time without harming their performance. Many, to avoid issues, turn to companies that provide essay for college students. Such services come especially in handy when you are assigned to complete some major projects like a capstone project but after reading this article, you will learn how to cope with this task easily! What is capstone paper? At the final stage of study at the educational institution, the majority of students face the necessity to write a capstone paper, which is not an easy task as it takes a lot of time and effor t. How to write a Capstone project? Here we’re going to find out the capstone definition and its purpose, and will try to find out why do we need to write this type of paper at college. The capstone project is written during the final and most crucial stage of education at the University/ College. What is its goal? Capstone research project reflects knowledge and skills gained by a student during the years of study. The student himself/herself decides the questions put before him/her within the scope of the chosen topic. Thus, it gives you some freedom. Writing a capstone project is a kind of demonstration of the ability to analyze and synthesize material on a specific topic, the ability to solve problems, develop student’s own ideas and argue his/her application in practice. Therefore, it is an important task. Capstone program requires a full disclosure of a topic. The standard capstone project paper consists of:Introduction Statement of problem/opportunity (research question) Background, Context, and Significance of Study Project researcher identificationLiterature Review Subheadings (themes discovered in review) Notice of gaps in knowledgeMethods Subjects/participants Data collection approaches/strategies Advantage of strategy Limitation of strategy Potential risk Ethical issues about collection upon the subjects/participants Data analysis approaches and/or software (NOT the Results themselves, just how you are going to analyze the data – coding method, analysis of interviews/recordings, mathematics and stats analysis)Results, Findings, Interpretation, and DiscussionRecommendations, Application, and ConclusionReference pages. This is a sample structure of such papers. A significant role is played by the research itself, the conclusions drawn from it, as well as student-generated solutions. Of course, the student that works hard on his/her topic can submit a unique paper of high quality with the help of the scientific literat ure and research methods. However, it is only possible if you approach it right. Having set a goal to deeply reveal the topic of the project, he/she will follow the logical structure and the correctness of the design work. Thus, a clear goal and motivation are also important. Throughout the Capstone College course, the student must select the appropriate sources from scientific literature on the topic, to conduct research. The student can write a theory of a project consisting of basic concepts, scientific ideas with their comparisons and methods of research, studying and analyzing scientific theories, comparing the point of view of modern researchers to this problem with their views on the studied subject. What else to keep in mind? In-depth study of problems of the subject gives the chance for its full research at the comparative analysis of the knowledge available or received by the student and conclusions. Thoughtful authors conclusions and recommendations will be a guarantee of quality and originality of the Capstone project.Why Do Students Need To Write Capstone Projects?The process of writing trains your professional skills; you hone your ability to solve problems related to specialization. In addition, it is also a great experience. You may like to write a paper of this type, and you decide to work in the research field. Dont miss the chance to try something new. Of course, preparing both the capstone project and the exams brings a lot of hassle. But writing a capstone paper is interesting because it is not memorizing written by someone words and prepared materials, but your own serious creative work where you can express your own thoughts regarding the research topic. Moreover, the interested person has the right to choose the topic and explore it. After all, this is your own scientific work, the first and, perhaps, the only one in life. Many people misunderstood Capstone project meaning and make mistakes writing it. But it does not matter whether it is written by the student or ordered from writing service, in any case, it will give the writer a lot of pleasant moments of satisfaction with his work, because it will be an occasion for small discoveries, because everyone wants something to open, to understand something by revealing some small mystery. It is all about making your own contribution to the science.ConclusionWriting a capstone project is an important part of studying process regardless of whether a student studies at school, college or university. This type of work will teach you how to solve issues related to the subject of your studies, become more professional in the field of your (maybe) future profession. Indeed, it is not a simple matter. Many people are afraid of such kind of work, but it makes studying more interesting when you must deal with different difficulties on your own. However, with the help of some effective tips for writing essay that are also applicable for writing your capstone project, you will e asily handle your assignment as well as all future tasks!

Analysis of the Film Scream Essays

Analysis of the Film Scream Essays Analysis of the Film Scream Essay Analysis of the Film Scream Essay A blockbuster movie is a film, which has a large budget, wins many awards, has famous actors to play the roles and creates a lot of media attention! I have chosen to review and analyse the blockbuster movie scream. Scream is a multi-million dollar film made back in 1996. Since it was released in October of that year it has made $86 million dollars and two sequels have been made and released. The director of scream is Wes Craven, he has also written many other movie blockbusters. E.g. I know what you did last summer, Scream 2 and 3, I still know what you did last summer and The mind ripper. Craven has in each maintained a gripping dedication to the genre that made him big in the first place. Horror! The main ingredients of a horror movie are a serial killer, victims, a motive and of course fear! Horror movies in the past have been pretty predictable. So far as to say there are simple techniques to keep to in order to stay alive, for example saying things such as whos there? and be right back are a death wish, coincidentally if a person says them they will inevitably die! Also in order to survive a horror movie you have to remain a virgin and not drink or take drugs. Wes craven abandons this when Sydney Prescott, the main character looses her virginity to her boyfriend and makes it into the sequel. Scream although rated 18 because of its violent content and adult language is aimed at teenagers and young adults. It is a typical teen horror movie, set in an American High School with characters that teenagers could easily relate to. Scream won a lot of awards. It picked up best movie in 1996 MTV movie awards, Top box office film in the 1998 ASCAP film and television music awards, best actress, best horror film and best writer in the academy of sci fi, horror and fantasy films in 1997, and best movie in MTV movie awards 1997. It was also nominated for many more. The casting director Lisa Beach specifically picked the cast. Casey Becker, a teenager who loves horror movies and dumped Stu for her rugby player boyfriend Steve. She was played by Drew Barrymore. Sydney Prescott, the lead role, played by Neve Campbell. Sydneys mother was last years greatest news story when she was raped and brutally murdered. So shed been through a lot as it was. She was never the typical victim. Each time she was attacked she put up a good fight, and although she lost her virginity to her boyfriend Billy she managed to break the rules of a horror movie and survive, also saving the day. Billy Loomis, Sydneys boyfriend, and one of the murderers. Played by Skeet Ulrich. Tatum Riley, Sydneys best friend and fun loving girlfriend of Stu. Played by Rose McGowan. Stuart Macher (Stu), Tatums out going boyfriend and party lover. The other murderer. Randy Meeks, horror movie freak, obsessed by the horror genre. Often during the film you are fooled to believe that it could b e he who is the murderer, especially as he has the hots for Sydney. Played by Jamie Kennedy. Deputy Dwight Riley (Dewey) very caring and sweet, trying to look out for everyone and protect the town from the horror its facing. Hes Tatums big brother and has the hots for reporter Gail Weathers. Played by David Arquette. Neil Prescott, Sydneys father and the guy who Stu and Billy try to frame for all the murders. Played by Lawrence Hecht. Gail Weathers, the annoying reporter for Top Story. She covered the story on Sydneys mother. Played by Courtney Cox. Most of the main parts in scream were either famous before hand like Courtney Cox from the famous sit com. Friends, and Henry Winkler from Happy Days. Or went on to further their careers in other blockbuster movies like Drew Barrymore and David Arquette in Never been Kissed and Matthew Lillard in Shes all that. Other important people in the making of Scream include the writer Kevin Williamson, the producers Carly Woods and Cathy Conrad, the production designer Bruce Alan-Miller, the editor Patrick Lussier and of course Marco Beltrami, the guy who chose the music. Songs used in a film are very important because they help add to the atmosphere. Each and every one of these people has a very important job to do each crucial in the making of a blockbuster.

Massachusetts Board of Pharmacy Essay Example | Topics and Well Written Essays - 500 words

Massachusetts Board of Pharmacy - Essay Example acist who work in Massachusetts, should regulate his or her duty in such a way that they always follow and practise the required standard and ethics of the profession. The board also follows the duty of promoting, and protecting the public health and safety by implementing a proper pharmaceutical care to their citizens of Massachusetts. The function of the board involves, â€Å"The Board strives to assure consumers are receiving the highest quality prescription drug products from pharmacists who have graduated from accredited colleges of pharmacy. The Board also sets standards of quality assurance and best practices, requiring safe delivery systems in pharmacies licensed by the Board.†, says the administrative committee. More over the Massachusetts Board of Registration of Pharmacy has â€Å"The Board of Registration in Pharmacy licenses 9,902 pharmacists, 5,284 pharmacy technicians, 1,089 community/chain pharmacies, 7 nuclear pharmacies and 60 wholesale distributors in the Commonwealth† By looking at the function of the board it becomes quiet clear that the citizens of Massachusetts are at high safety and provided with full medical assistance by the board, more over there are lot of opportunities for the pharmacists who come out successfully from a strong educational background. The registration board of pharmacy of Massachusetts is found to have 9,902 pharmacists and more than five thousand pharmacy technicians are working, this clearly shows how much effort the board has put forth to implement the outcome and mission aims successfully. This would not only help the citizens to have a better and safe health, but also faith over the pharmacists. The role of a pharmacist is well defined by the board, because usually the pharmacists are considered as health professionals who should work according to supplying the exact prescription drugs to the patients. He should act according to the physician’s instructions. Becoming a pharmacist requires a basic educational

Ethics and Goverance Coursework Example | Topics and Well Written Essays - 1000 words

Ethics and Goverance - Coursework Example For gaining global competitive advantage, its expansion to different areas of the world is essential and hence the selling of its stake to Coco-Cola is highly justified. 2. Innocent Ltd. will have advantage of getting some critical inputs form the giant company like Coco-Cola in the crisis time. For example, it may get some benefit in the form of management techniques in dealing human resources and also in the form of strategic management. In addition, the products of Innocent Ltd. can be sold even in remote pockets where ever Coco-Cola has establishments. 3. It may have a collaboration with the Coco-Cola for opening new branches in areas where Coco-Cola has already established its branches and can very much maintain that its quality policy would be maintained as good as that of earlier period. The founders of the company would still lead from the front and hence, the quality of the products would be well maintained in terms of environmental and health safety and customer satisfactio n. 4. The people’s awareness about Coco-Cola products is far higher than that of Innocent Ltd. and hence the higher number of customers would be in a position to taste Innocent products after the collaboration. 5. As Coco-Cola has already established branches in several areas, with out spending any additional expenditure, the Innocent can sell its products through these branches which certainly results in cost minimization and profit maximization. Disadvantages 1. The credibility of Innocent Ltd. among its customers has been its main strength till now which has driven the business. The company is well known for its commitment and dedication for manufacturing or producing healthy fruit juice products which contain socially and environmentally aware ingredients that are free from environmental pollution and health hazards and for better packaging techniques (Sweney, 2009). The customers prefer the products from this company for this quality consciousness and ethical standards. But, due to selling of its stake to Coco-Cola company which is known for producing non healthy

The Way of Ford Motor Company Essay Example for Free

The Way of Ford Motor Company Essay * Introduction * Although to be the only one remaining member which have escaped bankruptcy of the Big Three among the automobile industry by June 2009, Ford suffers $14.7 million loss of revenue and elimination of stockholders’ equity due to the record-breaking fall in demand for 2008,US. However, to understand Ford’s position today requires understanding the American automotive industry. * General Industry analysis * From 1900-2008, US motor vehicle production has a rapid increase to9, 000,000 from 1900 to 1967, after not, there is a graduate decrease to 3,000,000 until 2008. At the mean time, the median age of passenger car in US was Spiral upwards. Combine the two phenomenon, we can get that the automobile industry market is quite saturated and the demand fell down. Regard to the automobile manufacturing technology, despite less differentiation between manufacturers due to the converge of technologies and design, the technological progress was incremental and lead to the various segmentations in each country. Follow the two situations, there are 3 big issues were emerged. One was the deep demand of auto cars result in excess capacity. Another one issues was the high cost among the technological development. Last one issue was the lacking differentiation. However, it also offers automakers new product segmentations and market. For an insightful analysis, we need to look at more information in details. * Porter’s Five Forces First of all, we can get a comprehensive industry environment analysis through the Porter’s Five Forces. In terms of the threat of new entrants of the automobile industry, it requires high capital costs for potential entrants, as the manufacturers are all carry out the mass-production-scale. However, when a new entrant face with the current competitors’ scale economies, smaller manufacturers could not survive since they cannot afford the massive product development cost, which was in excess of $6 billion. And it is easy to own the cost disadvantages independent of scale. Then, the product differentiation of automobile industry is not high as other industry. The automobile industry was a global network of collaborative arrangements. As the team-based approach became models for all major  manufacturers, there is no big difference in the function, model and design. They can only gain their differentiation by the firm’s service and effective advertising. Also, There is no switching cost in the automobile industry because no cost would be incurred when customer switch to a new supplier. However, the large capital requirement is demanding, as the automobile industry needs huge amount of capital to invest in its mass-production line. Furthermore, automakers have benefited from prodigious amounts of direct funds or indirect aids from the government around the world to keep car plants open and assembly line running after the global sales collapsed, and the industry has never operated on the pure free-market principles. It proved that the government always intervened in the automobile industry that suggests the government control entry into this industry. Then, the supplier group of the industry is powerful. In order to achieve lower costs and increased flexibility, the automobile manufacturing trend has been towards outsourcing. All of the manufacturers now have long-term relationships with their suppliers. Especially for the leading component suppliers that have the increasing responsibility for technological development, it gains a strong bargaining power. Because their goods as transmissions, braking systems, etc. are critical to buyers’ market success. Besides, it poses a credible threat to integrate forward into the automobile industry due to some suppliers like Bosch and Denso are as big as some larger automobile companies. What’s more, since a few large companies dominated the suppliers and is more concentrated than automobile industry, it is easy to get the conclusion that these suppliers are fatal and important threat to the automobile industry. Next, the bargaining power of the buyer is increasing. Although the auto buyers won’t purchase a large portion of cars in a given time since the auto is not cheap, the sales of the purchased product do not account for a significant portion of the seller’s annual revenue as well. Nevertheless, the customer cou ld switch to another automaker at litter or even no cost since automobiles are little differentiated, then the buyers pose a credible threat if they were to integrate backward into the sellers’ industry. In addition, the threat of the substitutes also is a vital factor of the industry analysis. As the passenger car substitutes, the public transportation like airplane, train and bus perform the same function. The technological change would offer opportunities for new entrants into the  industry. For the environmental concerns, it may also result in a decline in private transportation in favor of public transportation, or short-term rental car rather than car ownership. In general, these substitutes present a strong threat to the industry especially when the customers face few switching cost as I mentioned before. Moreover, the competitive rivalry is intense in the automobile industry. Firstly, there are equally balanced competitors within the industry. It can be found from company sales of these automakers, the annual average sales are nearly the same among several major big automakers as Ford, GM, Honda and Daimler. Industry with only a few firms of equivalent size and power tend to have strong rivalries. In another hand, as the high fixed cost and high storage cost of automobiles account for a large part of the total costs, the automakers will spread the costs across a large volume of output. However, excess capacity is created when firms try to maximize their productive capacity. And the excess capacity has become the greatest structural problem of the industry. To cut down the price is the most effective way to reduce inventories. At the mean time, this method often intensifies competition. Besides, lacking differentiation and low switching cost of the automobile industry are easy for competitors to attract buyers through pricing and service offerings. Finally, the high exit barriers intensify the automobile industry competition as well. With the recession and unprecedented fall in demand, automakers remain in the industry because they face the high exit barriers. Specialized assets, fixed cost of exit, strategic interrelationships, emotional barriers, government and social restrictions are make up the high exit barriers. To sum, the competitive rivalry is highly intense in the automobile industry. After the discussion about the Porter’s five forces, we have a comprehensive understanding that how is the American automobile industry environment. However, for a more accurate strategic competitiveness, we need to have a further analysis through the international markets and rivalries. * Industry analysis -Internationalization With the increasing competition in the industry, the intensified quest for cost reduction and the excess capacity among automobile manufacturers had make contributions to the internationalization. In another side, accessing growing market, exploiting scale economies in purchasing, technology, and new product development also mainly brought up the internationalization. In the market share part, the table shows that there is an apparent decrease in the automobile market share of local firms from 1988 to 2006.As the Big Three which held close to 85% of the US market in 1970, all of their US market share declined by an average of 6% in 2006. On the contrary, the reductive market share contributed to the increasing market share of Toyota and Honda in US. Not only the US market had an internationalization outcome as the above condition, but also many developed countries did. It illustrates that all the leading automobile manufacturers were competing in most of the countries of the world instead of dominated in focused national market as before, and the market dominance of local automobile firms was undermined. In addition, the global distribution of production shifts a lot due to the rise of new market and the needs of low production cost. As shown in the table4.7 and 4.8, the used biggest three automobile production countries and regions (US, Western Europe, and Japan) in 1980 have been taken place by Japan, China, and Germany in 2008. The world leading motor-vehicle producers-Korea, Brazil and India, also result in a rapidly growing domestic markets and low production cost that benefit a lot from the low compensation for workers. Therefore, we can draw a conclusion that there is a big cost advantages and huge potential market for the big automobile manufacturers due to the internationalization. Since there are a lot of leading producers with cheap labor cost and high productivity outside US, then it provide resources and factors of production in the world outside US, and it provide automobile industry a way to worldwide outsourcing, which is beneficial to the reasonable allocation of capital and products in the global flow. Besides, internationalization in the automobile industry is helpful for design and technology in the global expansion, promote the economic development of the underdeveloped areas, in turn, it stimulate the sales of automobile. Nonetheless, the fierce competition is a concern in the international market. On account of the collaborations with the industry’s development and no barriers to enter other countries, fewer differentiation and free-limit expansion lead to intensive rivalry. * Industry attractiveness Through the industry analysis among five forces in American market and  international market, it is obvious to find the automobile industry is attractive in international market instead of in American market. Although there is a little threat of new entrants, strong bargaining power of supplier, increasing bargaining power of buyers, big threats of substitute products and intense competitive rivalry still make the domestic industry not attractive. In the international market, it is attractive as the potential market expansion and worldwide outsourcing. But with the intensive rivalry and low differentiation in the internationalization, it is necessary to be well prepared on the risk and responses. * Fit between core competencies and opportunities Ford was the first one to combine mass consumption with mass production, and Ford use this concept to guide the enterprise entrepreneur. What is the Ford’s core competency then? To start, it’s brand recognition in global scale. Ford does have a model in most categories. It provides a large global scale to Ford. A more strategic core competency of Ford is its global supply chain network. Its strategic alliances and supplier base is possibly one of the most favorable in the world. In addition, Ford has many opportunities. Firstly, Restructuring plan that to downsizing was launched long before GM and Chrysler, moving the manufacturing to low-cost location, worldwide outsourcing as well. These actions improve the performance, meet the location economy and cut down the cost of Ford. Secondly, Ford has a long history in production innovation. Thus, new products are very likely to be continued in the future. Thirdly, Ford’s business is locked up in the European and North American markets, however it possess a significant share in emerging markets such as South American, which should provide enormous growth of the future as the middle class to grow and earn the money to spend on automobiles. Finally, One major sector that is full with opportunity is the electric automobile market, as the world looks for an eco-friendly alternative that operates like the original car. When we compared Ford’s opportunities with core competencies, they fit with each other. The constant production innovation that leads to continued new product and the significant share in emerging markets provide the opportunities for Ford’s brand recognition in global scale. Furthermore, the location economy and worldwide outsourcing give Ford the chance to strengthen its global supply  chain network. In sum, Ford gains a very strong competitive advantage in automobile industry. * Business-level strategy In terms of the business-level strategy, Ford had an ambiguous business-level strategy that neither successful differentiation nor cost-leadership based on the case. On one hand, because of the high technological development cost, large excess capacity and huge capital cost, it cannot and did not maintain a cost leadership strategy. On the other hand, with the internationalization, resources and technologies sharing, collaborations among competitors, Ford do not have a strong differentiation strategy. Type of cooperation The cost of new product development has been the major driver if mergers and acquisition in the industry. And sharing cost also encouraged increased collaboration and joint venture. For Ford, its corporation includes joint venture, joint research, licensing, partnership, and acquisition. With these different corporation methods that to share costs, resources and risks, Ford shows a strong alliance to its supplier and partner. And Ford also obtains a significant reduction in product development time and cost. To some extent, the strong connection with other automakers and suppliers also accelerate the speed to reach the market and the potential consumer. * How to approach market * At present, the biggest change of automobile society is the transition from emerging market to mature market. And the most significant feature is the industry has entered the era of micro growth. Micro growth poses a big pressure to the whole industry, but it also promotes favorable industry healthy and sustainable growth. Thus, with such advantaged external opportunity and internal strength, Ford needs to approach new market to earn the market share and worldwide competitiveness. Exporting, licensing, strategic alliances, acquisition and WOS are the entry modes alternatives, but how to choose one from these? * Since Ford already has a strong partnership with other automakers, Ford has a foundation to gain other alliances. Besides, as Ford does not have much profit margin and the initial investment of automobile industry is huge, the Exporting, WOS and  Acquisition are not acceptable due to the high cost. In terms of the licensing, although it has a low cost and risk, the low return and little control are not appealing. Thus, Ford should go on with the strategic alliances to cut the entry cost and risk, and to achieve the industry integration. * 5-year plan To conclude all the analysis above, Ford’s strategies for the later 5 years’ development need to be changed. Firstly, a real business-level strategy is imperative. Adopting a clear differentiation strategy and supporting value-chain activities should improve Ford’s position. Besides, to Continue cost cutting beyond those already specified in the plan and focus on reduction of manufacturing costs to achieve Ford’s cost parity. Additionally, cut in cost to achieve parity with foreign rivals. Invest in unique advertising and create uniquely designed vehicles with shared platforms and technologies to promote differentiation strategy. * The second part of Ford’s plan is to refocus on the consumer through repositioning of its brand and product mix to be more consistent with customer preferences. Currently, Ford lacks product differentiation between these brands sold by the North American division. Ford should emphasize development and production of several car models that presently enjoy strong reputations. Thus, their continued success will enhance the company image as a whole, again supporting a strong differentiation strategy. The final key piece of Ford’s restructuring plan is the constant introduction of innovative products and new development methods. It can bring up new customers. Based on the improved differentiation and efficiencies of scale, the market sales and market share will go up. Together with all these recommendations, Ford should be able to return to a competitive position in the marketplace and stabilize with improve its market share and financial position. *